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HDpiano

Teaching piano to millions worldwide

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PRIVACY POLICY

Last updated: 12 October 2026

HDpiano.com is committed to protecting your privacy online. To further this commitment, we have adopted an Online Privacy Policy that guides how we collect, store, and use the information collected about you online.

What information does HDpiano.com collect?

HDpiano may request and/or collect information from you on a voluntary basis when you: register with us, or when you send questions or comments via e-mail to HDpiano.com. The requested information may include personal information such as your name and e-mail address.

HDpiano is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. Younger learners may use HDpiano through a parent's or guardian's account. If you believe a child under 13 has given us personal information, contact info@hdpiano.com and we will delete it.

HDpiano's Newsletters

In order to keep in touch with you, we'll occasionally use your name and e-mail address to contact you with product information, updates, and special offers. In the European Economic Area, the United Kingdom and Switzerland we do this only with your consent; elsewhere we rely on our legitimate interests. Every marketing email we send, wherever you are, has an unsubscribe link.

E-mail

By allowing you to send e-mail to us, we are not attempting to collect any personal information about you. We will only use the personal information contained in your e-mail to respond to your specific inquiry or comments in the e-mail. Although we may retain your e-mail for a period of time, we will not use any personal information contained in your e-mail for any purpose other than responding to your specific inquiry or comments. We will only collect information to the extent deemed reasonably necessary to fulfill your requests and our legitimate business objectives.

Opt Out

If you are receiving e-mails or regular mail and at a later date you choose to opt out and have your name removed from the e-mailing list, you can unsubscribe at the bottom of any email or email info@hdpiano.com with the subject "REMOVE."

Cookies

We and our partners use cookies and similar technologies in three groups:

  • Necessary — keep you signed in, remember your cookie choices, and make checkout work. These are always on. Our support chat, embedded videos and cookieless site statistics (Vercel) also run for everyone.
  • Analytics — help us understand how the site is used (Google Analytics and PostHog, including the session recordings described below).
  • Marketing — measure our advertising and partner referrals (Google Ads, Meta, Impact.com and our Refer-a-Friend programme) and run our Klaviyo and Trustpilot features.

In the European Economic Area, the United Kingdom and Switzerland, analytics and marketing cookies stay off until you accept them. Elsewhere they are on by default. If your browser sends a Global Privacy Control signal, we treat it as a request to turn analytics and marketing off, and they start off for you too, unless you have already made a different choice here. When analytics or marketing is off, Google’s tags still load in a limited mode that sets no analytics or advertising cookies.

You can change your choice at any time from Your Privacy Choices at the bottom of our pages. We remember your choice in a cookie called hd_consent for 180 days, and ask you again if this policy changes in a way that affects it. If you turn a group off, anything already running on the page you are on may keep running until you leave or reload that page.

You can also block or delete cookies in your browser settings. If you block necessary cookies, you will not be able to sign in.

IP Addresses

HDpiano.com may also collect your IP address for safety and security purposes. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

User/Data Tracking

HDpiano.com may also track your view history on our website for use in our recommendation algorithm and stats tracking.

Who is collecting my personal information?

Any personal information that you disclose while visiting our website is collected by HD PIANO LLC and used in the manner described above.

We use third party service providers to operate our website and deliver our service. These companies process or store your information on our behalf, for the purposes described below. Our advertising and affiliate partners (Google Ads, Meta and Impact.com) may also use it for their own purposes, as described in the California section. Some of them — in particular our analytics and advertising providers — receive information about how you use our site so that we can measure and improve our service and our marketing.

We use the following third parties:

Payments

  • We use Paddle to collect payments and manage transactions. For more information about Paddle please read their privacy policy at https://www.paddle.com/legal/privacy.
  • We use Paddle Retain (formerly ProfitWell), which is loaded by Paddle's checkout library, to recover failed payments and to understand subscription retention. For more information about Paddle Retain please read Paddle's privacy policy at https://www.paddle.com/legal/privacy.
  • We are phasing out the use of Stripe to collect payments and manage transactions. For more information about Stripe please read their privacy policy at https://stripe.com/privacy.

Analytics and product measurement

  • We use Google Analytics to monitor website traffic. For more information about Google Analytics please read their privacy policy at https://policies.google.com/privacy.
  • We use Google Tag Manager to manage the measurement tags on our site. For more information about Google Tag Manager please read their privacy policy at https://policies.google.com/privacy.
  • We use Google Ads to measure our advertising campaigns and show relevant ads. For more information about Google Ads please read their privacy policy at https://policies.google.com/technologies/ads.
  • We use PostHog to understand how our lessons and features are used, and to run product experiments. PostHog does not receive your IP address: our site forwards events to it without one. If you open our checkout, plan selection or account pages during a visit, PostHog also makes a session recording of that whole visit, such as clicks, scrolling and page changes, so that we can find and fix problems in those flows. Everything you type into a form field is masked before it leaves your browser, your card details are never recorded, and we do not record your browser's console. For more information about PostHog please read their privacy policy at https://posthog.com/privacy.
  • We use Sentry to detect and diagnose errors. For more information about Sentry please read their privacy policy at https://sentry.io/privacy/.

Marketing and affiliates

  • We use the Meta (Facebook) Pixel to measure our advertising campaigns on Facebook and Instagram. It sets a cookie recording that you visited our site, and records which pages you view and whether you start a free trial or a subscription. We do not send Meta your name, e-mail address or phone number, and we do not load it on pages whose address contains a security code, such as a password-reset link. For more information about Meta please read their privacy policy at https://www.facebook.com/privacy/policy.
  • We use Klaviyo to manage our mailing list. For more information about Klaviyo please read their privacy policy at https://www.klaviyo.com/legal/privacy-notice.
  • We use Impact.com to attribute sign-ups to affiliate partners who refer you, which sets a cookie recording which partner referred your visit. For more information about Impact.com please read their privacy policy at https://impact.com/privacy-policy/.
  • We use Trustpilot to collect and display customer reviews. For more information about Trustpilot please read their privacy policy at https://legal.trustpilot.com/end-user-privacy-terms.

Support and communication

  • We use HelpScout to manage customer support. For more information about HelpScout please read their privacy policy at https://www.helpscout.com/company/legal/privacy/.
  • We use SendGrid (a Twilio company) to send account and notification emails. For more information about SendGrid please read their privacy policy at https://www.twilio.com/en-us/legal/privacy.

Hosting and infrastructure

  • We use Vercel to host our website, and to measure page performance and traffic. For more information about Vercel please read their privacy policy at https://vercel.com/legal/privacy-policy.
  • We use Firebase (a Google service) to manage your account, sign-in, and saved activity such as favourites and watch history. For more information about Firebase please read their privacy policy at https://firebase.google.com/support/privacy.
  • We use Cloudflare Turnstile to protect our sign-up and contact forms from automated abuse. For more information about Cloudflare Turnstile please read their privacy policy at https://www.cloudflare.com/privacypolicy/.
  • We use Neon to host the database holding our lesson catalogue and site content. For more information about Neon please read their privacy policy at https://neon.com/privacy-policy.

Video

  • We use Brightcove to host our lesson videos. For more information about Brightcove please read their privacy policy at https://www.brightcove.com/en/legal/privacy/.
  • We use YouTube (a Google service) to show embedded videos on some pages. For more information about YouTube please read their privacy policy at https://policies.google.com/privacy.

We ensure all service providers acting on our behalf act in accordance with this privacy notice.

How long we keep analytics data

  • Google Analytics keeps event data linked to cookies and device identifiers for 14 months, then deletes it automatically. Aggregated reports that do not identify you are kept.
  • PostHog keeps product-usage events for one year.
  • PostHog session recordings are deleted automatically after 30 days.

Why we use your information

We process your information to provide your account and subscription (performance of a contract), to keep the service secure and improve it (our legitimate interests), to send newsletters (your consent in the European Economic Area, the United Kingdom and Switzerland, which you can withdraw at any time; our legitimate interests elsewhere; every marketing email we send, wherever you are, has an unsubscribe link), to set analytics and marketing cookies (your consent in the European Economic Area, the United Kingdom and Switzerland; our legitimate interests elsewhere, and you can opt out at any time), and to keep payment and tax records (legal obligation). The controller of your information is HD PIANO LLC, 1930 Village Center Circle #3-3038, Las Vegas, NV 89134.

International Transfers

Your information may be processed in the United States by us or the third parties we use. Where it is transferred out of the UK or the EU, we rely on the safeguards our providers offer, such as the European Commission’s Standard Contractual Clauses or the EU–US Data Privacy Framework.

Security & Safeguarding Measures

All personal data collected is transferred and stored securely, using industry standard encryption protocols, and approved transfer mechanisms. Please note however, that we cannot guarantee that the measures we maintain will guarantee the security of the information.

Your Rights

Under GDPR you have the right to access personal information that HDpiano.com processes about you.

You can request from us information about:

  • The personal data we hold about you
  • The categories of personal data concerned
  • The purposes of the processing
  • Details to whom your personal data has/will be disclosed
  • How long we retain your personal data
  • If we did not collect the data directly from you, information about the source

You may also request from us the following:

  • That we update any incomplete or inaccurate data about you
  • Request that we delete your personal data in accordance with GDPR
  • That we stop or restrict how we use your personal data
  • A copy of your personal data in a portable format

Where we rely on your consent, you can withdraw it at any time. You also have the right to complain to your local data protection authority.

If you have an account with us, you can delete it yourself at any time from My Account. We will ask you to confirm with a code sent to your email address. Deleting your account permanently erases your account record, your favorites, your watch history and your lesson progress, and signs you out of every device. If you have an active or paused subscription you will need to cancel it first.

Some information is retained after account deletion where we have a legal or contractual reason to keep it — for example records relating to payments, gifts and referrals, and a record that the account was deleted. We also keep a one-way hash of your email address so that we can tell a previously used free trial from a new one; this cannot be used to recover your address.

You may also request we action your rights by contacting us at HD PIANO LLC, 1930 Village Center Circle #3-3038 Las Vegas, NV 89134. Or by emailing us at info@HDpiano.com.

To ensure your data is protected, if we receive a request from you to exercise your rights, we will ask you to verify your identity before acting on the request.

Your California Privacy Rights

We do not sell personal information for money. Some of our advertising and affiliate cookies (Google Ads, Meta and Impact.com) may count as “sharing” personal information under California law. You can opt out through Your Privacy Choices at the bottom of our pages, and we honour Global Privacy Control signals as an opt-out.

California residents may also ask to know, correct or delete the personal information we hold about them. You can delete your account yourself in My Account; for anything else, email info@hdpiano.com. We will not treat you differently for using these rights.